Community Involvement
Smiley face found during litter cleanup at Northumberland Regional High School
Crew member smiling with the smiley face, found during litter cleanup
Litter Cleanup in Progress
Smiley face found during litter cleanup at Northumberland Regional High School
Pictou County Go Clean, Get Green
Urban Roots once again participated in Go Clean, Get Green in collaboration with DivertNS and PC Solid Waste! We have made this an annual team building tradition - this year we divided our groups, with one group cleaning up at Northumberland Regional High School in Alma and another group cleaning along Pictou Landing Road near our office.
2025 Bowl for Kids Sake team - photo credit to Bob MacEachern!
Our 2025 Participant package and raffle tickets
2023 Urban Roots Team
2025 Bowl for Kids Sake team - photo credit to Bob MacEachern!
Big Brothers Big Sisters Bowl for Kids Sake
Each year we take part in Bowl for Kids Sake, organized and hosted by Big Brothers Big Sisters of Pictou County! This year's theme was "Plaid Up to Ignite Potential". We were able to donate $1,000 in raffle ticket sales and pledges from our amazing clients!
Thank you to all who supported our 2025 team!
May 7th Virtual Forest - the first planting!
June 5 Virtual Forest update
Completed 2024 Virtual Forest on Nov 20th, 2024!
May 7th Virtual Forest - the first planting!
Virtual Forest Initiative
Urban Roots virtual forest is a visual representation of the growing forest of trees we plant in the course of our work! In 2024, we planted 470 seedlings and 260 full-sized trees. This also tied in with our Urban Roots Free Seedling campaign - we acquired 750 tree seedlings in Spruce and Pine. We offered a seedling to each of our tree care clients as a replacement to any we unfortunately had to remove, and also handed out FREE seedlings with purchase at the NG Farmer's Market!
Urban Roots was the recipient of an Environmental Impact Award in November 2024 at the Chamber of Commerce awards dinner. The ceremony took place at the renovated Decoste Centre in Pictou, and we were nominated by Wes Surrett!
Closeup of Urban Roots tag at ceremony
Urban Roots owners Danielle & Jeremy, posing with our nominator Wes Surrett of Ignite Atlantic!
Urban Roots was the recipient of an Environmental Impact Award in November 2024 at the Chamber of Commerce awards dinner. The ceremony took place at the renovated Decoste Centre in Pictou, and we were nominated by Wes Surrett!
2024 Environmental Impact Award
Urban Roots had the absolute pleasure of attending the Chamber of Commerce Awards Ceremony in November 2024. We were the recipients of an Environmental Impact Award, nominated by Wes Surrett of Ignite Atlantic! This award was granted to us as a reflection of our environmental efforts through tree planting initiatives, our annual Go Clean, Get Green initiatives and our work to continually improve and beautify the community. Thank you!
Urban Roots booth at the 2025 PC Home Show
Urban Roots booth at the 2025 PC Home Show
2023 Home Show at PC Wellness Centre.
Urban Roots booth at the 2025 PC Home Show
Pictou County Home Show
Urban Roots attended the 2025 Pictou County Home Show at the PC Wellness Centre. Our focus this year was featuring all things Arboriculture and Tree Care. Our Arborist & Marketing Manager enjoyed discussing all things trees with attendees!
Flowers and thank-you card from Ivey's Terrace Nursing Home
Flowers and thank-you card from Ivey's Terrace Nursing Home
Annual Flower Donation
Urban Roots completed our first and second Annual Flower Donation. We searched for a local organization that could enjoy our flowers, and chose Ivey's Terrace Nursing Home in Trenton. Flowers were planted in August, 2023 and 2024, and sourced from our greenhouse. We hope to make this an annual campaign and brighten up local organizations in our area!
Wrapping the Tree for Boston
Wrapping the Tree for Boston
Wrapping the Tree for Boston
Tree for Boston
Urban Roots had the honor of wrapping the Tree for Boston for several years running. Every year, Nova Scotia sends the city of Boston a Christmas tree to thank them for the assistance they gave us after the Halifax Explosion on December 6, 1917.
Urban Roots truck on Park St, New Glasgow
Our arborist Jeremy assisting Town of New Glasgow with staking an Oak tree.
Arborist Jeremy leading local third graders to tree planting locations in a local park.
Urban Roots truck on Park St, New Glasgow
Tree Planting Initiatives
Urban Roots participated in several tree plantings with the Town of New Glasgow in 2023. Our most recent was on Earth Day 2024, assisting with a red Oak planting on Park Street. Taking part in tree planting initiatives aligns with our values of plant health care and permaculture!
Urban Roots truck parked at Tim Hortons on Westville Road.
Urban Roots worker picking litter from drive-thru in Trenton.
Signage from Divert NS placed in drive-thru window.
Urban Roots truck parked at Tim Hortons on Westville Road.
Litter Intervention Study
In Fall of 2023, Urban Roots collaborated with Pictou County Solid Waste, DivertNS, and Tim Hortons to conduct a Litter Intervention Study. We were chosen based on our participation every year as a business in Go Clean, Get Green! This study determined that over 2 weeks, litter was decreased by placing signage and extra garbage bins in local drive-thrus.
Urban Roots booth at the 2024 job fair, located in the Pictou County Wellness Centre.
Urban Roots recruitment poster at our booth.
Urban Roots HR Manager, Amber (left in green), and Marketing Coordinator Dani (right) at the PC Wellness Centre Job Fair.
Urban Roots booth at the 2024 job fair, located in the Pictou County Wellness Centre.
NS Works Pictou County Job Fair
Our HR Manager and Marketing Coordinator attended the 2023 and 2024 Nova Scotia Works Job Fair, located at the Pictou County Wellness Centre. We loved meeting all the friendly faces at our booth, as well as the other local businesses in our area who participated!